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HVAC

B2B Platform, PIM And Automation –
How HVAC Company Built
A Modern Digital Ecosystem

Szybkie fakty

Client
HVAC Distributor
Project / Scope Name
B2B Digital Sales Platform + PIM + ERP Integrations + Training & Certification Module
Industry / Client Type
Distributor of specialized HVAC equipment

Client

HVAC Company

Polish distributor of heat pumps, air conditioners and mounting accessories. Before the collaboration, the website served as a static showcase: no CMS, no integration with ERP, only 20 products and no online sales.

The cooperation has been ongoing for over 3 years and includes 14 completed orders – each representing the next stage of digital transformation.

Challenges Before Starting A Project

  • Static, outdated website – no CMS and content editing without the developer's involvement.
  • No online sales – no store, cart, customer account.
  • Distributed knowledge about products – no PIM, data in emails, PDFs and ERP.
  • Manual and chaotic training enrollment process .
  • Lack of tools to manage technical documentation and installer authorization.
  • Inefficient order handling – lack of integration with ERP, orders placed by phone or landline.

Project Objectives

  • Refreshing the company's image and modernizing the interface.
  • Implementation of an e-commerce platform for B2B customers.
  • Organize and centralize product information (PIM).
  • Automate training, certification, and customer service processes.
  • Integration with ERP system and external systems.

Solution

IMPLEMENTATION

Delivery Phases (Agile)

  • New website (Pimcore): CMS migration, dynamic components, career module, responsive layout
  • PIM: Catalog of 1000+ products, attributes, technical filters, and data publication workflow
  • Training: Registration module, automated certificates, qualification verification (F-Gas)
  • ERP integration: Orders, invoices, payments, master data sync from ERP to Pimcore
  • Documentation: Instruction search engine and supplier module for verified installers
  • B2B e-commerce: Cart, discounts, order history, stock levels, mobile views

Key Benefits & Technologies

  • Transition from an offline model to a scalable B2B platform
  • Automation of certifications and training registrations
  • Data quality monitoring (technical, logistics, marketing)
  • Professional PIM system – a single source of truth for product data

Transformation

Results

Area
Previously
Currently
Obszar Product Database
Wcześniej 20 products per page
Obecnie 1000+ products, described and filtered
Obszar Content Management
Wcześniej No CMS
Obecnie Full CMS + PIM (Pimcore)
Obszar Online Sales
Wcześniej No e-commerce
Obecnie B2B store in the implementation phase
Obszar Training
Wcześniej Registration for training by e-mail
Obecnie Automated system + certificates
Obszar Complaints
Wcześniej Manual handling of complaints
Obecnie Forms + branch locations
Obszar Analytics
Wcześniej No reports
Obecnie Data quality reports, workflow, dashboard

Additional Benefits

  • Professional PIM system for product managers,

  • Automated partner credentialing

  • Full control over product data

  • Stable platform for further expansion

  • Modern brand image

Future Plans

  • B2B landing page

  • Discount codes

  • Marketing automation

  • Further integrations

Ready to transform your offline catalog into a scalable online sales channel?

Master your product data. Discover how a centralized PIM ecosystem can organize your data, automate your workflows, and scale your B2B sales.

Book free consultation