Summary of 2024 in Pimcore and Trends for 2025

2024 was a year of dynamic changes in the global IT market, where data and content management platforms played a crucial role in companies' digital transformation. Pimcore, as a leader in product information management (PIM), digital experience management (DXP), and digital asset management (DAM), became the solution of choice for organizations worldwide. Amid growing demands for personalization, automation, and integrated data management, Pimcore offered the flexibility and versatility needed to execute advanced omnichannel strategies and improve operational efficiency.

A notable trend in 2024 was the increasing reliance on artificial intelligence for business decision-making and the demand for data centralization to quickly adapt to shifting market environments. Pimcore, supporting companies across sectors from retail to pharmaceuticals, proved itself an indispensable tool in the global digital economy.

As a Pimcore Gold Partner, we have observed the platform's development over the past 13 years. In 2024, Pimcore introduced significant innovations and gained recognition across multiple industries.

Below, we highlight the key events of the past year and predictions for 2025.

Key Highlights of 2024

 1. Introduction of New AI and Automation Features

In 2024, Pimcore focused on developing AI-driven modules, enabling greater automation of processes such as data classification, content personalization, and product catalog optimization.

Przykładowo, w sektorze retail niemiecka sieć Edeka wykorzystała Pimcore do automatycznej aktualizacji cen i promocji, co przełożyło się na 20% wzrost przychodów z kanałów cyfrowych (Źródło: Pimcore Case Studies, 2024). W branży farmaceutycznej, firma GSK wdrożyła rozwiązanie pozwalające na szybką klasyfikację dokumentacji medycznej, redukując czas przetwarzania danych o 30% (Źródło: GSK Digital Transformation Report, 2024).

W Polsce Omega Code wdrożyła w firmie Agora Pimcore do optymalizacji działań sprzedażowych na platformie Avanti24, co zwiększyło wskaźniki konwersji o 120%.

 2. Expansion of E-Commerce Integrations

Integrations with tools like Shopware and Magento enabled clients to manage their digital ecosystems more effectively.

Read more in our article: Which PIM to Choose? Top 5 Platforms for E-Commerce.

According to Gartner, in 2024, over 12,000 companies globally used Pimcore in e-commerce platform integrations, improving operational efficiency and increasing sales by an average of 18% (Source: Gartner E-Commerce Trends, 2024). Pimcore’s unique functionalities, such as centralized product data and synchronized sales channels, were instrumental in these successes.