A functional e-commerce platform is the foundation of operation and profitability for online businesses. However, choosing the right tool from among dozens of options can be a significant challenge. Therefore, we present a list of the best e-commerce platforms for 2024 recommended by our experts.
Shopware
Shopware is a multifunctional open-source platform that allows for efficient management of sales across multiple markets with just one tool and consolidates product data.
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Shopware is perfect for enterprise stores offering an extensive range of products. We also recommend this platform to companies that aim to scale and sell abroad - both within the B2B and B2C models. Shopware functionalities enable efficient management of multilingual content. The tool also makes it easier to adapt the sales process to the legal situation and tax regulations in different countries. It’s also the right choice for companies that plan to conduct seasonal sales, as it allows the quick creation of product and offer pages.
Shopware benefits:
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flexible front-end
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ability to create PWA websites
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simple and intuitive store management
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possibility of integrating all sales channels.
Click here and learn more about implementing Shopware.
Pimcore
Pimcore is a modern, flexible, and scalable open-source tool that is not only an e-commerce platform, but a comprehensive system for managing product information, content, and user experience. We recommend it in case ready-made systems cannot be sufficiently adapted to the client's specific sales process.
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Due to the number of functions and the scale of implementation, we recommend Pimcore primarily to large organizations that manage an extensive range of products, require significant customization and also need a CRM system. Pimcore is suitable for both B2B and B2C sales.
Pimcore benefits:
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high customization and adaptability
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possibility to develop it in-house
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versatility and flexibility
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ability to manage a large number of products
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advanced data integration
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significant optimization of business processes.
As an open-source tool, Pimcore does not require purchasing a license. However, if you want to fully use the platform's capabilities, its installation and customization may require the support of e-commerce system implementation specialists. Click here and learn more about implementing Pimcore.
WooCommerce
WooCommerce is a plugin for WordPress - the most popular free website creation tool. Using WooCommerce requires your own hosting and WordPress instance configuration.
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WooCommerce is a free option that also allows for significant customization. Therefore, it will work well as the first platform for small and medium-sized stores that want to start selling online at no cost. However, it may turn out to be an insufficiently efficient solution for companies that operate on a larger scale.
WooCommerce benefits:
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availability of the code and the possibility of its full editing
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total control over the platform and its configuration
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rich library of themes (paid and free of charge)
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wide availability of plugins (paid and free of charge)
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significant optimization possibilities
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possible integration with external tools
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a large and engaged community.
WooCommerce, like WordPress, is free. However, costs may be generated by the use of paid plugins or themes and IT support, as the platform creators do not provide dedicated technical support.
Shoper
Shoper is a Polish e-commerce platform whose significant advantage is the option of integration with Allegro. It also allows you to create a functional store without programming skills.
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Shoper offers various pricing and functional packages. Therefore, it will work well both for start-ups and enterprise companies that apply the omnichannel strategy. Since the platform comes bundled with hosting and an SSL certificate, it's a convenient choice for companies looking to set up their first store and resolve technical issues with ease.
Shoper benefits:
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delivered with hosting and SSL certificate
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intuitive panel
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availability of ready-to-use templates
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possibility to build a store without coding skills
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possibility of integration with marketing tools
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integration with Allegro
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adapting the website for SEO
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availability of the official support.
Shopify
Shopify is a SaaS solution that offers a wide range of functionalities necessary for the efficient operation of an online store. It allows for efficient payment integration, marketing activities, and customer relationship management among others. It is currently one of the fastest-growing e-commerce engines in the world.
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We recommend Shopify mainly to small and medium-sized enterprises. Due to its numerous functionalities, the platform can also be successfully used by larger players that have a wide range of products and apply the omnichannel strategy. However, a significant drawback is that Shopify is addressed mainly to US customers - so it will not work well with metric units.
Shopify benefits:
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intuitive interface
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possibility to create the store in-house
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availability of tutorials
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abandoned cart recovery function
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free themes
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high performance
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advanced analytical functions
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availability of free and paid plugins
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24/7 technical support.
BigCommerce
BigCommerce is another SaaS solution that provides extensive customization and scaling possibilities. It allows for the management of an extensive range of products and also provides advanced marketing tools.
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BigCommerce is a good solution for medium-sized and enterprise companies that want to scale. It is also great for the omnichannel sales strategy.
BigCommerce benefits:
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availability of marketing tools
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unlimited scalability
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automated basket recovery function
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email templates
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free templates
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hosting included in the price
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24/7 technical support.
Oro Commerce
OroCommerce is a less popular but scalable and flexible e-commerce platform. It offers extensive functionalities such as customer account management, creating individual price lists, granting access, roles and permissions, product cataloguing, CMS, automation, segmentation and reporting, SEO, warehouse management, conducting marketing campaigns, tax deductions and many others.
Oro Commerce is also a component of the Oro Platform system, which consists of Oro CRM, Oro Commerce and Oro Marketplace. This means that after implementing one element, it is much easier to implement another element later.
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The Oro Commerce platform is suitable for both B2B and B2C sales. However, we especially recommend it to enterprise sellers.
Oro Commerce benefits:
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the ability to build a self-service e-commerce website
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cloud or on-premise implementation
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integration with the ERP system
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significant automation possibilities
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open code
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active community.
IZBERG
IZBERG is a modern SaaS platform designed for building marketplaces using REST API integration. It helps companies centralize operations - from building sales websites or optimizing customer experience to supplier evaluation.
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We recommend IZBERG to companies that plan to create their own marketplace. Typically, these are medium and large companies - distributors, pure players and service companies selling in the B2B or B2C model.
IZBERG benefits:
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versatile and modular solution
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significant customization possibilities
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process automation
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PIM and SIM functionalities
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dynamic quotes and prices.
Mirakl
Mirakl is a SaaS tool for building and managing marketplaces and dropshipping platforms. It allows for flexible development of websites and the creation of good user experiences.
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Mirakl works well for both B2B and B2C sales. This tool is recommended primarily for companies that have a wide range of products and need to manage an extensive product base.
Mirakl benefits:
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significant configurability and scalability
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high efficiency and speed of operation
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high security
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automation of sales processes
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real-time SLA review
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easy and quick implementation and onboarding
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built-in analytical tools
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cataloging product data with AI.
Top e-commerce platforms 2024 - summary
If you are still not sure which of the available e-commerce platforms will be best for you, feel free to contact us. As experts in non-standard implementations, we will analyze your needs and advise you on the best solution that will help you maximize profits from e-commerce sales.
